In the exciting world of VAS, we are still somewhat distant from communicating directly to the masses in the language they understand.
Imagine a carpenter in Bihar, who has never spoken a word of English – receive an SMS saying his payment for the month is due today! Do you really think he will get it? Do you really believe you have communicated his bill reminder? Yet, this is precisely what all our mobile operators do today! Send SMS alerts, major announcements, festival wishes and all SMS messaging in English language. A pity indeed that a large part of these operator generated messages are completely missing the mark..
Question therefore is:- How to reach the masses in the language they understand? How to touch their hearts with personalized messaging that can deliver the goods? How can we get them to take action?
This is precisely the reason, ETERNO Infotech decided to develop IndiServer, India’s first and only
‘Indian Language Bulk SMS Server’! IndiServer, is a server that allows the operator to generate and push out Indian language SMS – with or without pictures / images – to masses, in the language of choice. In this mode, every mobile subscriber will receive alerts, wishes and any form of SMS with regional language fonts, type and characters.
Features
• Web based access allows multiple users to access & upload bulk-sms.
• SMPP/CIMD/HTTP connectivity with SMSC.
• Allows SMS delivery in Unicode (Hindi/Marathi, Bengali, Punjabi, Gujarati, Kannada, Telugu, Tamil and Malayalam).
• Entering the message text in transliteration format with simultaneous display of English and Indian Language text.
• Sending Picture message formatted (72x28 Pixel EMS format) Indian Language text message possible.
• Individual message customization using ‘merge’ feature available.
• Do-not-disturb (de-selection list) filtering is automatic.
• Duplicate number removal.
• Optional filtering based on User’s handset model, Best option delivery.
• Existing database of thousands of handset models with their capability. Newer models with capability can be easily added by the user.
• Different login classes like user, manager & administrator for managing the application.
• User accounts creation, SMSC connectivity configuration, available with admin login.
• Manager login for updating do-not-disturb list, MSISDN-Handset model table updation, adding new models to database, usage reports, search etc etc.
• Extensive MIS reporting.
• Scheduling of SMS delivery at a pre-determined time.
• Configurable ‘Day-Hours’, prevents sending of SMSs to subscribers at odd hours.
• Proven capability of 3 Million messages per server during normal Day Hours (8 AM to 6 PM).
• User friendly application with help screens. Operator branding on the application screens.
Advantage Mobile Operators
Revenue Model - Illustration
Revenue Model with One Scenario – Festival Greetings
Number of Public Holidays |
12 |
Subscriber for the circle |
1 Million |
Average Number of SMS per month per subscriber |
45 |
SMS Usage per circle per year |
540 Million |
Tariff at 0.15 per SMS - Revenue |
Rs 81 Million |
Number of Bulk SMS per person per month |
2 |
Number of Bulk SMS per person per year |
24 |
Number of Subscribers who will forward SMS in % |
20 % |
Number of SMS forwarded by a subscriber on a festival |
5 |
No of SMS's generated beacuase of using IndiServer Indian Language SMS.* picture msg =3 SMS |
72 Million |
Revenue at Rs 0.15 per SMS |
10.08 million |
Additional increase in SMS revenue in percentage |
13.4 % |
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