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In the exciting world of VAS, we are
still somewhat distant from communicating directly
to the masses in the language they understand.
Imagine a carpenter in Bihar, who has never spoken a
word of English – receive an SMS saying his payment
for the month is due today! Do you really think he
will get it? Do you really believe you have
communicated his bill reminder? Yet, this is
precisely what all our mobile operators do today!
Send SMS alerts, major announcements, festival
wishes and all SMS messaging in English language. A
pity indeed that a large part of these operator
generated messages are completely missing the mark..
Question therefore is:- How to reach
the masses in the language
they understand? How to touch their hearts with
personalized messaging that can deliver the goods?
How can we get them to take action?
This is precisely the reason,
ETERNO Infotech decided to develop
IndiServer, India’s first and only
‘Indian Language Bulk SMS Server’!
IndiServer, is a server that allows the operator to
generate and push out Indian language SMS – with or
without pictures / images – to masses, in the
language of choice. In this mode, every mobile
subscriber will receive alerts, wishes and any form
of SMS with regional language fonts, type and
characters.
Features
• Web based access allows multiple users to access &
upload bulk-sms.
• SMPP/CIMD/HTTP connectivity with SMSC.
• Allows SMS delivery in Unicode (Hindi/Marathi,
Bengali, Punjabi, Gujarati, Kannada, Telugu, Tamil
and Malayalam).
• Entering the message text in transliteration
format with simultaneous display of English and
Indian Language text.
• Sending Picture message formatted (72x28 Pixel EMS
format) Indian Language text message possible.
• Individual message customization using ‘merge’
feature available.
• Do-not-disturb (de-selection list) filtering is
automatic.
• Duplicate number removal.
• Optional filtering based on User’s handset model,
Best option delivery.
• Existing database of thousands of handset models
with their capability. Newer models with capability
can be easily added by the user.
• Different login classes like user, manager &
administrator for managing the application.
• User accounts creation, SMSC connectivity
configuration, available with admin login.
• Manager login for updating do-not-disturb list,
MSISDN-Handset model table updation, adding new
models to database, usage reports, search etc etc.
• Extensive MIS reporting.
• Scheduling of SMS delivery at a pre-determined
time.
• Configurable ‘Day-Hours’, prevents sending of SMSs
to subscribers at odd hours.
• Proven capability of 3 Million messages per server
during normal Day Hours (8 AM to 6 PM).
• User friendly application with help screens.
Operator branding on the application screens.
Screen Shots
Advantage Mobile Operators
Revenue Model - Illustration
Revenue Model with One Scenario – Festival Greetings
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Number of Public Holidays
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12
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Subscriber for the circle
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1 Million
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Average Number of SMS per month per
subscriber
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45
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SMS
Usage per circle per year
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540 Million
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Tariff at 0.15 per SMS - Revenue
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Rs 81 Million
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Number of Bulk SMS per person per month
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2
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Number of Bulk SMS per person per year
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24
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Number of Subscribers who will forward SMS
in %
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20 %
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Number of SMS forwarded by a subscriber on
a festival
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5
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No of SMS's generated beacuase of using
IndiServer Indian Language SMS.* picture
msg =3 SMS
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72 Million
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Revenue at Rs 0.15 per SMS
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10.08 million
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Additional increase in SMS revenue in
percentage
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13.4 %
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